Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. Additional Information. Show source. Show sources information Show publisher information. Singles who are currently dating, are planning to date or are in a committed relationship lasting less than two years. A total of 2, respondents participated in the survey, with Jewish online dating respondents being oversampled. Most popular online dating apps in the U. Tinder usage reach in the United States , by age group. As a Premium user you get access to the detailed source references and background information about this statistic.
Tinder Revenue and Usage Statistics (2020)
The data doesn’t lie. The majority of Americans over age 18 now believe that online dating is a good way to meet people. And the numbers are moving in online dating’s favor.
A majority of women say they have experienced harassing behavior from someone they went on a date with. Key takeaways on Americans’ views of and.
One in every ten American adults has used an online dating site or a mobile dating app. The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject. Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college.
Of course, only a portion of the population is in the market for a relationship at any given time. Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner. This does not include users of mobile dating apps, which will be discussed in the next section of the report.
The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites. As we did in our previous study, we presented online dating site users with an open-ended follow-up question asking which particular dating site s they have used. The online dating marketplace has undergone dramatic changes since we conducted our first study on this subject in In particular, many services now offer cell phone apps that allow users to update their profile, search the profiles of others, and find potential dates in their area using their mobile phone.
Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mids through mids. Older adults use online dating sites in at least modest numbers, but dating app usage is effectively non-existent for people in their mid-forties and beyond.
The median ages for online dating site users and dating app users are illustrative in highlighting the age differences between each group. The typical median online dating site user is 38 years old, while the typical median dating app user is 29 years old—nearly a decade younger.
Part 2: Dating Apps and Online Dating Sites
Love or online dating concept heart shape symbol on laptop keyboard [READ: Seven Weird Moments From the Grammys] out a particular demographic are often content to stick to these small, specialty outlets, even.
Different studies offer varying assessments of how many people use dating sites and apps, but what we can say with certainty is: a lot. In Match. In , Pew reported that 27 percent of people aged 18 to 24 had used a dating app or site. In , it was 10 percent. The proportion of to year-olds in the same category doubled. Sydow noted that global consumer spending for dating apps, or the amount of money users pay for add-ons, subscriptions, memberships and other features, has nearly doubled from a year ago.
Even traditional matchmaking services are wading in. With so many people using the internet to find the One for life, for tonight or for next week , more niche options have popped up, too. Take, for example, FarmersOnly. To find out more about what kinds of websites and apps are out there and what goes on behind the scenes, we spoke to Mr.
Online dating has nearly tripled among young adults in the past three years
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating. General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships. One in every ten American adults has used an online dating site or a mobile dating app.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
Population Clock. July 30, (date data was received). USA.
Despite the constant growth in the use of online dating sites and mobile dating applications, research examining potential problematic use of online dating has remained scarce. Findings suggest that personality correlates such as neuroticism, sociability, sensation-seeking, and sexual permissiveness are related to greater use of online dating services.
Sex-search and self-esteem enhancement are predictors of problematic use of online dating. Previous research coincides with online dating risks e. Observations regarding methodological weaknesses and future research implications are included. Back in , Match. Regarding the ubiquity of online dating, Jung et al. Greater use of online dating may not necessarily imply the existence of problematic use. However, previous literature in the field of internet disorders has found that extended use higher frequency of use is related to higher scores on smartphone addiction Haug et al.
Yet, extended use is not sufficient to describe problematic use of online dating.
Marital satisfaction and break-ups differ across on-line and off-line meeting venues
Despite the wind and chill of a brutal winter day, Trujano radiates an easygoing warmth, with her wavy, highlighted hair perfectly coiffed, cheeks bright pink from the cold. Trujano is one of an increasing number of college students who use online dating tools to enhance their sexual and romantic relationships. From to , the percentage of couples who met online surged from
Article tools. Rights & Permissions. Jake Wyman/Corbis. Couples who met in online venues — ranging from dating services to chat rooms significant after controlling for other demographics such as age, race.
It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. If you continue to have doubts, consider that there are now over 1, dating apps or websites looking to draw single men and women to their product, and to match them with one another.
Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own. This article explores the business of dating: the market size of dating apps in the U. According to the Pew Research Center , between and , online dating usage has tripled among those between the ages of 18 and Beyond its existing users, dating services benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones such as marriage and home purchasing, as well as working longer hours.
This is all on top of the growing ubiquitousness of broadband internet and growing acceptance and legitimacy around online dating. While few would be surprised to hear that young adults are active with online dating, they might be when they realize that those in their late 50s and 60s are also quite active.
According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app. What do the numbers tell us? According to MarketWatch , online dating has become the most popular form of dating for homosexuals, and the second most popular way to meet partners for heterosexuals after meeting through friends.
At its simplest, dating apps generally fall into two categories. On one hand, there are websites and apps like Match.
Preferences of Mobile Dating App Users: A Semantic Network Analysis Approach
Kat Chow. Elise Hu. A recent study on data from a dating app found all women except black women were most drawn to white men, and men of all races with one notable exception prefer Asian women. Researchers recently took data from the Facebook app Are You Interested and found that not only is race a factor in our online dating interests, but particular races get disproportionately high — and low — amounts of interest.
The numbers in this chart from Quartz show the percentage of people who responded to a “yes” on the “Are You Interested” app.
Online dating hit the mainstream years ago, but research suggests the amount adults looking for love on the Internet has grown threefold since The young adult demographic — ages 18 to 24 — has experienced the.
Dating app usage in the U. A smaller number of U. In addition, a majority of users reported an overall positive experience with online dating. But when drilling down into specific areas, some significant issues around harassment surfaced. Younger adults were also more likely to be using online dating apps or websites than older adults. As the largest, most successful dating platform in the U. But overall, Pew found that people were fairly ambivalent about how online dating apps and sites impact dating and relationships in America.
Half of Americans believe the apps have neither a positive nor a negative impact, for example. This is despite the same group of users saying they found it easy to find people they were attracted to online who seemed like someone they wanted to meet, among other positives. In addition, a significant portion of U. The full study delves deeper into dating app use and user sentiment along a number of lines, including demographic breakdowns, breakdowns by level of education and user opinion.
Overall, the results come across as muddled. Largely, users seem fine with online dating.
Online daters do better in the marriage stakes
Author contributions: G. Marital discord is costly to children, families, and communities. The advent of the Internet, social networking, and on-line dating has affected how people meet future spouses, but little is known about the prevalence or outcomes of these marriages or the demographics of those involved. We addressed these questions in a nationally representative sample of 19, respondents who married between and
dating sites catering to every desire and demographic began to form (PBS, ). In , online dating companies began to incorporate.
College was scaffolded with social activities meant to introduce strangers to other strangers, whether it was speed dating or fraternity-sorority hang-outs. But a new poll finds that an extraordinary technological change has taken place over the past three years. Just two years ago, American adults ages 18 to 24 used online-dating sites and apps at an average rate for all American adults—about 10 percent.
Since then, that rate has almost tripled. College-aged and post-college-aged Americans are now the most likely demographic to turn to the technology. Conducted early last summer, the poll found that use of the services has grown modestly since Fifteen percent of Americans have now used a website or app to look for a romantic partner; three years ago, only nine percent had. As it happens, the only group which has taken to online dating at a rate like very young adults have been older adults.
Middle-aged Americans, 55 to 64, are now twice as likely to try looking for someone online since The technology also gained some users among toyear-olds.